At nToggle, we help ad buying platforms find the best advertising opportunities, in the form of bid requests, for their businesses out of the millions of requests our systems route every second. To do this, we built nRoute, a traffic shaping platform that applies algorithm generated rules in real time.
Next time you are designing a feature, think about what are the boundaries of the system. Modern browsers come with powerful tools for measuring and debugging front-end applications. When dealing with performance issues, you need to be able to measure in order to identify what is happening before you can think of changing the app.
The nToggle operations team faces an unusual problem that most SaaS platforms never have to face; part of our software must be deployed on servers that are hosted by our customers in a wild variety of data centers and cloud environments.
Welcome to the first of many engineering blog posts! Our desire is to make this a place where our engineering team can share new advances in the advertising technology space that are being currently developed at nToggle.