Accelerate Growth and Profitability
Optimally match your supply with demand using nToggle’s breakthrough machine learning algorithms
Toggle Supply To Meet Demand
AutoToggle™ machine learning does the heavy lifting of optimizing traffic delivery. It automatically pinpoints the inventory that best matches advertiser demand and Toggles (i.e., filters) out the rest, continuously shaping traffic to dynamically respond to ever-shifting advertiser needs.
Manual Toggles provide QPS controls by crafting hand-curated traffic rules based on a combination of bidstream attributes (e.g., a whitelist of 100 apps; in the U.S., on iPhones, for a 300x250 ad size).
Capitalize on Advanced Traffic Shaping
Realtime User Toggle: Toggle traffic while achieving near real-time access to important users by leveraging the Realtime User Toggle. Client and server-side pixel calls keep nToggle routers continuously synched to maximize retargeting campaign effectiveness.
User List Toggle: Toggle traffic based on user IDs (cookies and device IDs). Whitelist or blacklist specific user IDs or include/exclude any traffic containing a user ID.
IP List Toggle: Shape traffic based on a whitelist or blacklist of specific IPs or include/exclude traffic containing an IP. For example, blacklist all the fraudulent IPs you have identified.
Drive Business Impact
Reduce infrastructure costs significantly by quickly closing the majority of request connections. nToggle’s low latency, high performance system will rapidly ‘no-bid’ in under two milliseconds on Toggled-out traffic (80%+ of requests).
Capture an increased share of spend as DSPs Toggle your supply. Accessing greater amounts of your inventory and achieving significantly higher bid and win rates naturally results in DSP spend gravitating to the more efficient toggled traffic.
Achieve increased clearing prices from more bid responses generated by nToggle’s supply and demand matching.
Shift Your Resources from Commodity Infrastructure to Innovation
Investing to scale is an exchange business requirement, but it is not a strategic differentiator. The traditional approach to achieve scale is to invest a lot of money in expensive infrastructure and in additional people to support it.
The better choice is to instead invest that capital in innovation that differentiates and accelerates your business. Let nToggle create the virtual scale your business needs to grow revenue and even reduce your infrastructure costs.