Here at nToggle, we had to design our network to be massively scalable and cost efficient. We knew we would be processing millions of transactions per second and in order to be cost effective we needed to get creative with our architecture.
Adam Soroca, Founder and CEO at nToggle explains that if one surveyed the AdTech platforms around the industry we’d find many of the same sets of projects and internal discussions at any given time. With the majority of roadmaps so similar, it’s not surprising that companies struggle to differentiate and grow. It is time to reimagine our world – where the table stakes are acquired in a far more efficient manner.
At nToggle, we help ad buying platforms find the best advertising opportunities, in the form of bid requests, for their businesses out of the millions of requests our systems route every second. To do this, we built nRoute, a traffic shaping platform that applies algorithm generated rules in real time.
Next time you are designing a feature, think about what are the boundaries of the system. Modern browsers come with powerful tools for measuring and debugging front-end applications. When dealing with performance issues, you need to be able to measure in order to identify what is happening before you can think of changing the app.
Over the past two decades, I’ve been incredibly fortunate to have been a part of teams that built cutting edge search and digital advertising platforms. As I reflect upon a common thread that clearly ran through these previous roadmaps, we planned to do things much differently this time around at nToggle.
Paul English is the CEO and co-founder of Blade and was the co-founder and CTO of Kayak. He is an incredible entrepreneur known for building high-caliber and performant product and engineering teams. Paul led nToggle’s recent lunch and learn session focusing on hiring and culture building philosophies.
George Bell, nToggle Board of Director and XIR at General Catalyst Partners, kicked off our Lunch and Learn Summer Series last week. George gave us great advice about building start up corporate culture properly from day one given its correlation with successful outcomes. George summarized his guidance in our latest blog post.