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Increase Ad Spend
Reduce Costs

Access more supply and increase traffic efficiency using nToggle’s breakthrough machine learning algorithms

 
 
Virtual Scale Access 5x+ more biddable traffic without more infrastructure costs

Virtual Scale
Access 5x+ more biddable traffic without more infrastructure costs

Shape Traffic Compress inbound QPS 80%+ with advanced machine learning algorithms

Shape Traffic
Compress inbound QPS 80%+ with advanced machine learning algorithms

Fast and Easy Requires no development work - extremely low latency

Fast and Easy
Requires no development work - extremely low latency

 
 

 
 

Toggle Supply To Meet Demand

AutoToggle™ machine learning does the heavy lifting of optimizing traffic delivery. It automatically pinpoints the inventory that best matches your specific advertiser demand and Toggles (i.e., filters) out the rest, continuously shaping traffic to dynamically respond to ever-shifting advertiser needs. 

Manual Toggles provide QPS controls for you to craft hand-curated traffic rules based on a combination of bidstream attributes (e.g., a whitelist of 100 apps; in the U.S., on iPhones, for a 300x250 ad size).

Capitalize on Advanced Traffic Shaping

Realtime User Toggle: Toggle traffic while achieving near real-time access to important users by leveraging the Realtime User Toggle. Client and server-side pixel calls keep nToggle routers continuously synched to maximize retargeting campaigns effectiveness.

User List Toggle: Toggle traffic based on user IDs (cookies and device IDs). Whitelist or blacklist specific user IDs or include/exclude any traffic containing a user ID.

IP List Toggle: Shape traffic based on a whitelist or blacklist of specific IPs or include/exclude traffic containing an IP. For example, blacklist all the fraudulent IPs you have identified.

 
 

 

Measure Business Impact

Dashboards: Access near real-time metrics to measure and monitor QPS levels, bid lift and win lift. Use A/B metrics to measure the impact to your business with and without nToggle. 

Request Reporting: Gain insight into your un-utilized inventory - the bid requests nToggle filters out.

 
 

 
 

Shift Your Resources from Commodity Infrastructure to Innovation

Investing to scale inventory access is a programmatic buyer requirement, but it is not a strategic differentiator.  The traditional approach to achieve scale is to invest a lot of money in expensive infrastructure and in additional people to support it.  

The better choice is to instead invest that capital in innovation that differentiates and accelerates your business.  Let nToggle create the virtual scale your business needs to grow revenue...and even reduce your infrastructure costs.  

 
 
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