Increase Ad Spend
Access more supply and increase traffic efficiency using nToggle’s breakthrough machine learning algorithms
Toggle Supply To Meet Demand
AutoToggle™ machine learning does the heavy lifting of optimizing traffic delivery. It automatically pinpoints the inventory that best matches your specific advertiser demand and Toggles (i.e., filters) out the rest, continuously shaping traffic to dynamically respond to ever-shifting advertiser needs.
Manual Toggles provide QPS controls for you to craft hand-curated traffic rules based on a combination of bidstream attributes (e.g., a whitelist of 100 apps; in the U.S., on iPhones, for a 300x250 ad size).
Capitalize on Advanced Traffic Shaping
Realtime User Toggle: Toggle traffic while achieving near real-time access to important users by leveraging the Realtime User Toggle. Client and server-side pixel calls keep nToggle routers continuously synched to maximize retargeting campaigns effectiveness.
User List Toggle: Toggle traffic based on user IDs (cookies and device IDs). Whitelist or blacklist specific user IDs or include/exclude any traffic containing a user ID.
IP List Toggle: Shape traffic based on a whitelist or blacklist of specific IPs or include/exclude traffic containing an IP. For example, blacklist all the fraudulent IPs you have identified.
Measure Business Impact
Dashboards: Access near real-time metrics to measure and monitor QPS levels, bid lift and win lift. Use A/B metrics to measure the impact to your business with and without nToggle.
Request Reporting: Gain insight into your un-utilized inventory - the bid requests nToggle filters out.
Shift Your Resources from Commodity Infrastructure to Innovation
Investing to scale inventory access is a programmatic buyer requirement, but it is not a strategic differentiator. The traditional approach to achieve scale is to invest a lot of money in expensive infrastructure and in additional people to support it.
The better choice is to instead invest that capital in innovation that differentiates and accelerates your business. Let nToggle create the virtual scale your business needs to grow revenue...and even reduce your infrastructure costs.