Over the past two decades, I’ve been incredibly fortunate to have been a part of teams that built cutting edge search and digital advertising platforms. As I reflect upon a common thread that clearly ran through these previous roadmaps, we planned to do things much differently this time around at nToggle.
At virtually every digital advertising company on the planet, war rooms are well underway to ensure flawless holiday season revenue delivery. In daily stand-up style meetings, managers recite key delivery and performance metrics.
AdTech is in the midst of a seismic evolution. The ground around us is shifting as the next generation digital landscape takes form. The rise of AdTech 3.0 is making for fascinating discussion and speculation.