Zero-In On Traffic That Matters
MediaPost, Tobi Elkin
Programmatic platform nToggle named Dr. Neal Richter to its product advisory board. A former CTO of Rubicon Project and co-chair of the Interactive Advertising Bureau’s OpenRTB protocol, Richter joins an advisory board that includes Mike Baker (DataXu), Chris Scoggins (formerly Oracle Data Cloud), Adam Chandler (Kargo), and Kevin Reilly (formerly Dstillery).
AdExchanger, Sarah Sluis
Header bidding has been great for nToggle.
The startup uses machine learning to shape the bidstream for buying platforms. Instead of looking at every potential impression, nToggle filters out ones it thinks the DSP is unlikely to bid on, reducing the amount of queries by an average of 90%...
Soroca talked with AdExchanger about what he’s up to at nToggle and what he sees as the future of the small DSP market.
Adam Soroca, Founder and CEO at nToggle explains that if one surveyed the AdTech platforms around the industry we’d find many of the same sets of projects and internal discussions at any given time. With the majority of roadmaps so similar, it’s not surprising that companies struggle to differentiate and grow. It is time to reimagine our world – where the table stakes are acquired in a far more efficient manner
Here at nToggle, we had to design our network to be massively scalable and cost efficient. We knew we would be processing millions of transactions per second and in order to be cost effective we needed to get creative with our architecture.
Adam Soroca, Founder and CEO at nToggle explains that if one surveyed the AdTech platforms around the industry we’d find many of the same sets of projects and internal discussions at any given time.
At nToggle, we help ad buying platforms find the best advertising opportunities, in the form of bid requests, for their businesses out of the millions of requests our systems route every second.