Zero-In On Traffic That Matters
Adam Soroca, Founder and CEO at nToggle explains that if one surveyed the AdTech platforms around the industry we’d find many of the same sets of projects and internal discussions at any given time. With the majority of roadmaps so similar, it’s not surprising that companies struggle to differentiate and grow. It is time to reimagine our world – where the table stakes are acquired in a far more efficient manner
nToggle, an algorithm-driven bid-screening platform, announced on Tuesday an expanded partnership with DataXu, with DataXu increasing its use of nToggle’s platform four-fold. nToggle’s platform helps DataXu reach consumers and find cost-efficient ad opportunities for advertisers.
Bidtellect, the Native platform built for marketers, today unveiled a seven-fold scale increase and substantial economic benefits of its relationship with nToggle, Inc. Bidtellect now delivers more Native ads more cost efficiently for thousands of premium advertisers by utilizing nToggle’s programmatic traffic shaping platform.
The programmatic queries-per-second (QPS) arms race must end. Isn’t the industry mature enough to stop the “mine is bigger than yours” argument?
nToggle, a Boston-based ad tech firm, has been quietly growing its business. The company is expected to next week announce the formation of its product advisory board...
These 64 companies were chosen from among 175 top players on the Boston tech scene. They range from massive publicly traded companies to tiny seed-stage startups.
Perhaps one of the most eye-opening deals came from nToggle, which we recently listed as one of the top startups in stealth mode to watch.